Using Your Agency's PR for Grantseeking

PR - public relations that is - need not be an ugly word for the grant writer. Even though many organizations prefer to call it outreach, marketing is what it truly is, and the reason why the grants department feels no need to become involved. But the truth is that grant writers who do become involved in their organization's PR efforts can improve their grantseeking results over the long run.

The Almost-Perfect Case Statement

Is there really such a thing as a perfect case statement? Most likely, what looks perfect to you may seem otherwise to your boss, or even to your own self reading it again after a year. By definition a case statement must bring out the need for your program or project in such a way that the reader is almost compelled to fund the project. For capital campaigns especially, case statements make or brake the decision itself. While perfect may be difficult to achieve, I contend that hard work, practice and good writing can certainly take your case statement out of the "boring" category to the "must read" one... almost perfect!

Showing the Need Creatively

Deep down each one of us is convinced that the program (or service or organization) we are writing grant proposals for is absolutely and imperatively needed in the community. And we also know that the needs statement of a grant proposal is the ideal venue for a detailed explanation of the need that exists in the community. Yet sometimes it becomes difficult to find the relevant information to adequately explain that need in the most fascinating and urgent of tones. Although the descriptive quality of a needs statement should not be downplayed, the fact remains that the star of this show must always be the quantitative data that proves without a shadow of doubt the gap in services that your organization is trying to fill. The dilemma lies in the fact that data is usually BORING!

The Needs Statement - Friend or Foe?

Until a few years ago, I used to hate writing statements of need for grant proposals. Even though I knew what the problem was, I could never really explain it well on paper... after all, if high school drop outs are on the rise, need I really sit down and explain why that could be dangerous for not only the students concerned but the entire nation. Everyone gets it, right?

Wrong! Let's explore the many assumptions in this argument...